Where do IT buyers get their data storage information?

Imagine if you could have a communication channel that took you directly to your potential customers? One that they trusted and actively sought out. The latest A3 Communications whitepaper ‘Data Storage Buyers Survey: How to build the most effective marketing and PR strategy’ is based on a survey of IT buyers and reveals which sources, beyond traditional news sites, these IT professionals rely on for their data storage information. This study helps communications professionals pinpoint their customers’ preferred channels and where extra investment could make the greatest difference. 
This whitepaper’s analysis and recommendations are based on data from a survey, carried out by market research provider Vanson Bourne, which asked 200 IT decision makers: When it comes to keeping informed about, or researching, the data storage industry, what are the sources you tend to use the most?
The respondents represent organisations in Germany and the UK, with 1,000+ employees, from the following sectors:
  1. Business and professional services
  2. Financial services
  3. IT, technology and telecoms
  4. Manufacturing
  5. Retail, distribution and transport
  6. Other commercial sectors.
Request your copy of this whitepaper now to discover which IT buyers turn to analyst reports, which of the two countries values social media, and which type of IT decision maker rarely listens to a podcast.
Want to work with an PR agency that can help you reach your customers? A3 Communications, the data storage industry PR agency, offers the unrivalled power of a specialist agency that has been working with vendors for 20 years to boost their profiles among their target journalists, bloggers,  analysts, and of course customers. Get in touch and get the power!
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