A3 Communications have helped us tremendously to strengthen our brand visibility in the IT channel in the UK. They always go the extra mile and can adapt easily to change, or last-minute decisions, which is key in a fast-pace industry like ours. They also continuously find creative ways for us to reach our targets and are not afraid to provide transparent feedback, which is needed in order to improve. On a personal note, what I appreciate the most is how they genuinely care about the client-agency relationship. Thank you for your work and support on activities.
PR plays an integral part in our company messaging in the 5 years working with Federica I have found her to be an exceptional asset to help us achieve this goal. A3 combines PR expertise but also, and more importantly, in-depth knowledge of the storage industry. Fred understands the market and the players, the technology, and how it all weaves together.
When I asked the team at A3 Communications to make sure I’d have a full agenda of meetings with the storage industry’s finest at SNW Europe, I did not realise they would take it literally: I was booked back-to-back from morning to evening with just a few breaks to visit the show floor. I am thrilled with the results.
A3 Communications has been supporting our events for ten years with fantastic results. During this time the team has developed some of the strongest event PR programmes around, as we are regularly told by exhibitors, press and bloggers. As our events changed and expanded in line with the industry, so did the communications activities that A3 devised and implemented for us. I would not hesitate to recommend A3 if you want a proactive, enthusiastic agency that delivers every time.
A3 Communications is different from other PR agencies. Because they know our industry so well and have impressive relationships with the relevant press, bloggers and analysts, they regularly give us effective strategic advice on how to get our voice heard over our competition. And that’s on top of the underlying comms services that you expect from a successful international PR agency.
The A3 Communications team is key in driving our UK PR programme. It also provides strategic advice on our news funnel, works with our channel on our case study programme and reaches out to any vertical market we wish to focus on. This agency is a trusted and valuable partner for Asigra.
This lady is just fabulous! One of the most dynamic persons I have met in PR, always coming up with creative ideas that are relevant. And by the time you approve the project, generally half the work is done already! Fred showed great results for me for Seagate, then Axeda. I most highly recommend Fred Monsone for any job requiring drive, creativity, motivation, hard work – and a smile.
PR plays an integral part of our marketing strategy and A3 Communications have proven themselves to be the most proactive and results-orientated PR agencies that I have ever worked with. Their professional approach as well as their diligent follow-up continues to be of great benefit to our PR goals as well as our business.
I consider A3 Communications an extension of my in-house PR team and value them highly. The team has a very keen understanding of the IT market in the UK, and delivers insightful strategy, creative campaigns, and successful implementation with diligence and passion (hired A3 Communications three times).
We got lucky to get A3 communication in charge of our visibility on the market. They always are creative to push out to the appropriate press our more relevant strengths & values! Excellent partnership!
We have worked with A3 Communications for several years and consider Fred and the team an integrated part of CTERA’s communications arm. A3’s PR savvy and deep EMEA rolodex have helped put us in front of the media and analysts who matter most, and their proactiveness and creativity have driven the results critical to raising our profile. I value our partnership greatly.
We have been working with A3 Communications for many years. From message development, to creative ideas, and execution, this team brings over 20 years’ PR experience in the data storage market to the table and it shows. They are closely integrated with the CTERA PR and marketing team and have been instrumental in raising our profile.
What’s different about A3 Communications? They’re storage specialists – they understand the technology and are well networked with the European storage editors and industry analysts. A3 handled Data Domain’s PR and AR in Europe for close to three years, as we evolved from a startup in an emerging category into a market leader that commanded more than $2 billion in an acquisition. A3 Communications did a great job for us.
The A3 Communications team are all exceptional PR professionals with a complete understanding of how to generate high-impact PR within the data storage industry. Their attention to detail is second to none and their drive and enthusiasm means that you can rely to them to deliver great work on time every time. It has been a pleasure working with them all since our launch of the Dot Hill brand into the EMEA channel in 2009.
A3 Communications has worked with us from day one. Following a fantastic launch, the A3 Communications team’s expertise, drive and hard work has helped our company grow and grow. The team knows how to make the most of our news and finds creative ways to generate visibility during quieter periods. The A3 Communications team combines PR expertise with in-depth knowledge of the storage industry – something you can only get from years of specialisation in the area. I have worked with A3 Communications multiple times in the past and have consistently been impressed with the dedication of the team and the results they work tirelessly to achieve.
Having worked both in-house and at agencies, I appreciate the critical importance of a strong PR program, and I can say that the team at A3 Communications provides honest input from the start. This allows me to manage expectations within my company while always aiming for the best results we can get. It’s refreshing to find an agency that takes such an approach to its client relationships.
A3 Communications is a stellar tour de force when it comes to effective, results-based PR. Never one to accept mediocrity, A3 consistently strives to get our message in front of the right press, pundits and analysts and delivers on that promise. I would recommend Fred and her team to any organisation seeking to get themselves in the spotlight.
As a SNIA Europe board director I have worked with Fred over the last few years so when we decided to build the MTI brand across EMEA we did not look any further A3 Communications was an easy choice thanks to their market knowledge, drive, PR skills and agencies network.
With its well-established relationships with media and analysts, A3 Communications has successfully helped boost awareness for our company in the UK. The team is always proactive, supportive, and perceptive, and regularly proposes a variety of ideas on how to generate coverage, as well as continually finding new and creative ways to take advantage of our available content. Our past experience with other PR agencies was not always great, but A3 Communications has totally changed our perception for the better. As we continue to grow and expand PR activities into other regions with their valued support, we look forward to developing our relationship into the future.
Fred always goes the extra mile to get a story published or uses her creative brain to come up with a 3PAR news angle that no one else has ever thought of. Her creative ideas have single-handedly kept the European press satisfied over the past four years!
In the USA and in Europe, A3 Communications has been instrumental in building our brand awareness from scratch. The team’s approach to ensuring that PR is closely aligned to sales at all times, has allowed us to focus on messages and activities that really move the needle. After a fantastic global launch, A3 Communications continues to be proactive and creative, and to bring opportunities to the table that give us regular exposure worldwide.
A3 Communications has been a fantastic ally for QStar in getting our name better known. You have always been helpful and full of great suggestions for improving our brand recognition and awareness. Having a PR company that understands our market is a god-send.
A3 Communications has considerably expanded our Share of Voice across Europe and the US. Each engagement I have had with the agency over the years has had a positive impact on the awareness of our brand. The team is polished, well connected, and a pleasure to work with. I am always delighted that A3 Communications not only delivers great results, but is always bringing new and creative ideas to the table.
Scality has depended on A3 Communications as our PR partner for years across multiple countries and geographies. A3 brings together the exact combination of industry knowledge, connections and enthusiasm that we need to make Scality visible as a leader to our customers, prospects and partners.
When we started Shoden Data Systems in 2008, we wanted to build a company that offered enterprise-level storage solutions to FTSE100 organisations, and to offer the highest levels of service in the UK and latterly on the Continent. Over the last three and a half years, we are proud to have British Airways, Barclays, Sainsbury’s and Standard Bank as users of our solutions, together with similar organisations in Spain and Germany. We could not have achieved this level of success so quickly as a start-up without the tremendous support and guidance provided by A3 Communications; Fred Monsone and her team have been excellent in promoting Shoden’s name, giving us frequent exposure and contact with the leading IT industry journalists and analysts. They managed our company and product launches, and always ensured that in every context, the Shoden name was displayed for maximum benefit. I have no hesitation in recommending A3 Communications to any organisation that is keen to raise its profile in a highly competitive market.
A3 Communications’ public relations strategy, counsel and tactical execution have significantly raised the quality of our European programmes over the past four years. Their deep knowledge of the storage and virtualization industries have increased Spectra’s brand awareness across the region and delivered measurable results that tie into our greater marketing initiatives. A3’s ability to keep Spectra Logic in front of the right influencers, combined with our team’s superior ability to “translate” and place highly technical concepts into creative, compelling industry articles have been two of the greatest benefits we’ve realized from the partnership to date.
After some failed collaborations with various PR agencies we wanted to give it one more try. And boy, what a good decision it was. Fred and A3 are absolutely amazing in keeping a very close relationship, understanding our company culture and values and sharing them with the world. I was surprised to see their dedication, their ability to always go the extra mile, to get even the most challenging problem solved. I’m delighted with the collaboration.
We’ve seen very impressive results since starting our EMEA PR program with A3. The team is responsive and incredibly proactive, and they have facilitated excellent media opportunities for us through their extensive media contacts. The team, including Fred, Connie & Fiona, bring a highly strategic approach to helping Syniti build market awareness and support sales priorities. We’ve had a dramatic increase in the number of briefings, bylines and contributed article opportunities since we started working together, and have seen marked improvements in our share of voice against key competitors in our industry. They do an excellent job of keeping us informed on media trends, identifying opportunities, advising us on announcements (what will resonate, appropriate timing,) and prepping our spokespeople. We’re thankful to have them as a key partner in such an important region for our business!
On a very tight start-up budget, Fred worked tirelessly to ensure that Tarmin was constantly in the minds of the press and analysts. Her efforts resulted in us winning an award within three months of our first shipment quite an accomplishment. Fred has my highest recommendation. If you want a PR firm that delivers, then Fred is the one you want. She has my business and will continue to have it in the future. Just can’t say enough about her great performance.
We partnered with A3 Communications in the UK and Germany because we needed strong local support, and the team has made an impressive difference to our PR. They quickly got up to speed with our messaging, and lost no time in getting us the positive exposure we require with a strong strategy, focussed tactics, and measurable results.
Our first experience of working with A3 Communications was when we participated at one of its highly successful demo days Technology Live! which gave us the opportunity to present to and network with many of our top tier targets and key influencers in the data storage space. We were so impressed not only with the caliber of the attending journalists, analysts and bloggers but also with the team’s clearly close relationships with the attendees that we did not have to think long before selecting A3 Communications as our PR agency of record in Europe. We really appreciate the team’s tenacity, “never give up” approach and deep knowledge and understanding of our industry. They are constantly challenging us by uncovering new and creative angles to improve our brand awareness and increase our share of voice. This is backed up by excellent writing skills and organisational talent. A3 Communications really has its finger on the pulse of the data storage industry and that is exactly what we need from a PR agency!
Texas Memory Systems started working with A3 Communications in 2003. A3 played a major role in helping TMS enter the European market and continues to help us grow in revenue and credibility. Fred Monsone’s connections in the European technology market are unparalleled. In addition to expert advice and creative strategies for reaching this market, A3 Communications has coordinated our participation in trade shows, analyst briefings and helped with our channel development. I cannot imagine that Texas Memory Systems would have had the success we have had without A3 Communications and would recommend this team without hesitation.
A3 Communications has successfully helped build awareness and interest for our brand within EMEA. Concentrating mainly on the UK, France and Germany, their press connections within the storage sector in particular, are second to none. The A3 Communications team has worked as a direct extension of our marketing team allowing our relatively lean team to considerably outsource the PR and press relations tasks. The team’s enthusiasm and creative ideas are faultless, plus they know when to keep up the pressure to help close things off and get projects out the door.
I had worked with A3 Communications in the past so when it came to launching Load DynamiX (now Virtual Instruments) into Europe I had no hesitation in using them again. Their knowledge of the storage market means that they often spot opportunities where another agency might not. The reception Load DynamiX has received following our launch has been tremendous and it’s definitely been a team effort (hired A3 Communications twice).
A3 Communications is always thinking of new ways to generate interest in Zadara. The team is energetic, flexible and knows how to support a company like ours that always hits the ground running. With A3 you don’t get a team who quietly implements your plans – these guys come up with ideas, give you honest feedback, drive and execute plans. Always with commitment, always with a smile.