International Influencer Survey (2022 edition) 

It is likely that over the years you have used survey data in your marketing activities. You may even have commissioned surveys on behalf of your company to support PR campaigns. Not many vendors however, poll their analysts, bloggers, and media targets, which is ironic when you think that they often need their views to effectively hone their messages for their customers, partners, and prospects. 

Understanding what journalists and bloggers need, how they like to work, what they want from companies such as yours, is critical to the success of a PR programme. And while you can learn as you go along, polling this audience on a regular basis, is something that at A3 Communications, the data storage industry PR agency, we take very seriously. Because you will always learn something from the responses, no matter how well you know these industry writers and watchers, since there is always an influx of newcomers who are still finding their feet.

We carried out a very similar survey back in 2020 (and also in 2016) and it is interesting to see how, while some answers stayed the same, some things have decidedly changed. Over 50 journalists and bloggers (many who took part in our previous surveys) based in Australia, France, Germany, Italy, the UK, and the USA, answered our questions and shared their thoughts about how they choose which vendors to speak to, the topics they currently cover, the types of contributions they prefer, how they prioritise news stories, and much more.

This latest survey’s respondents write for several brands you are probably familiar with including AI Business, Block & Files, Channel Pro, CIO, CloudPro, Computer Weekly, ComputerWorld, Computing, Continuity Central, Data Economy, Datacenter Dynamics, Datacenter Knowledge, Datacenter Magazine, Digital Media World Australia, Digitalisation World, Forbes, Freeform Dynamics, GigaOm, ICT Kommunikation, IT Europa, IT Pro, KitGuru, LANLine, L’Informaticien, Le Mag IT, Networks Europe, Omdia, SDBR News, Speicherguide, Storage Consortium, Storage Magazine, TechRadar.Pro, The Financial Times, The Guardian, The New Statesman, The Register, and vInfrastructure. To find out more about how these targets like to work with vendors’ communications teams, read on.