Speaking at a trade show, conference or other event, is a great way of positioning an executive as a commentator on a particular topic. Whether the speaker is presenting alone or discussing an issue as part of a panel, the audience will be inclined to see this person as an industry luminary.
Speaking opportunities are a powerful platform to elevate the profile of both a senior executive and a topic you wish to take ownership of. Whether you are introducing a new technology guru who recently joined your organisation, or unveiling a new standard, a speaking slot is a highly effective tool.
