Agency founder Federica Monsone joins the association as advisor to the board of directors


London, UK, and Boston, USA, 1st August 2022 – A3 Communications, the data storage industry PR agency, and the company behind the fast-growing series of demo day events Technology Live!, today announced that it was appointed the PR agency for the Storage Networking Industry Association (SNIA) EMEA. In addition, founder and president, Federica (Fred) Monsone, has been appointed as advisor to the board of directors, for PR and communications.

Alex McDonald, Chair, SNIA EMEA said, “Our history with the A3 Communications team goes back over 20 years and today this is the data storage PR agency. As a vendor-independent body tasked with educating the industry around all matters related to data storage technologies and standards, effective communication with vendors, end users, the channel, and other stakeholders, is absolutely critical for us. We could not have selected a more qualified or better-connected partner to help us in this quest.”

Formed in 1999, SNIA EMEA provides vendor-neutral storage technology education and standards with the goal of creating a more informed market that has greater confidence in adopting and deploying technology and services. The association also acts as the facilitator for the European IT community to come together and share knowledge, ideas, and experiences for the benefit of IT practitioners. Today SNIA focuses on several technology areas including:

  • Cloud storage technologies
  • Computational storage
  • Data governance and security
  • DNA data storage
  • Networked storage
  • Persistent memory
  • Physical storage
  • Power efficiency measurement
  • Storage management

“A3 Communications has worked with over 130 companies in the data storage and related industries, from innovative start-ups such as 3PAR and Scality, to long-standing leaders including HPE and Micron, and we are very excited to add SNIA EMEA to this roster of logos,” said Federica Monsone, A3 Communications founder and president. “SNIA EMEA is an essential resource for the storage industry, empowering organisations to effectively manage their ever-growing volumes of data, while accelerating the adoption and deployment of new technological innovations. We have always had a close relationship with the association, and we are delighted to formalise it.”

SNIA EMEA representatives regularly participate as a neutral voice in A3 Communications’ industry events: IT Question Time, a series of roundtables on industry hot topics, and Technology Live!, a one-day event where four vendors showcase their solutions to an audience of highly respected data storage industry press, bloggers, and analysts.

Any member of the media, blogger, or analyst community wishing to speak to a representative of SNIA EMEA or one of its groups can request a meeting by contacting the relevant A3 Communications team at SNIAemea@a3communicationspr.com.

“We could not have selected a more qualified or better-connected partner to help us in this quest.”

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