A3 Communications further strengthens its position with appointment by multiple storage organizations

PR agency also retains role of comms agency for leading Frankfurt-based event for 11th year running

London, UK, 1st June 2015 – A3 Communications, the leading PR, AR and social media agency for organizations in the storage, virtualization and related markets, today announced further expansion thanks to its appointment by a number of new clients including Arcserve, Ctera, Infinidat, Load Dynamix, Memblaze, NexStor and Nutanix.

Depending on each client’s needs they are supported in one or more EMEA countries and/or the USA. A3 Communications has also been retained for the eleventh consecutive year as the agency for the Frankfurt-based event born as SNW Europe, developed into Powering the Cloud, and today rebranded as Cloud Expo Europe Frankfurt. In addition, this year the agency will also support the organizers’ co-located event Data Centre World Germany.

‘We are very excited about working with A3 Communications. It’s only been a few months but the team have already sourced numerous opportunities, delivered more traction with the European press than we’ve ever had before and they’ve already bagged us an industry award,’ said Luke Whitehead, EMEA Marketing Director at Arcserve.

‘I had worked with A3 Communications in the past so when it came to launching Load DynamiX into Europe I had no hesitation in using them again. Their knowledge of the storage market means that they often spot opportunities where another agency might not. The reception Load DynamiX has received following our launch has been tremendous and it’s definitely been a team effort,’ added Len Rosenthal, VP of marketing at Load DynamiX.

‘It has been a pleasure working with A3 Communications over the last year. NexStor’s profile has risen considerably thanks to the work of Fred and her team,’ commented Troy Platts, founder and joint Managing Director at NexStor.

Federica Monsone, founder and principal at A3 Communications, believes that, just like for vendors, resellers and consultants, the agency’s focus on the data storage industry and the resulting knowledge of the space, are critical success factors ‘Being a specialist really helps us stand out, and it makes a difference to our clients. I always say that if you wouldn’t hire a generalist law firm for a corporate issue or a family lawyer for a tax matter then why would you hire a generalist comms agency?’

On 11th June A3 Communications will also host its second ‘IQuestion Time’ roundtable. This year it will be moderated by Tony Lock, Distinguished Analyst at Freeform Dynamics, and will host representatives from DataBarracks, SolidFire and Virtual Instruments.

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